Like any publication, there is an engine room. Our engine room consists of a bunch of hardworking 4WD enthusiasts, who just happen to know how to write. To secure a position here at Australian 4WD Action, you need to live and breathe off-roading, thus ensuring the readers are getting information and advice from people who have been there and done that. There’s no tar-babies here! |
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Captaining the ‘SS 4WD Action’, is our Editor Glenn Wright. Glenn’s job is to make sure we don’t all dissapear from the office and go off-roading, instead of getting the magazine together! He makes sure your copy of 4WD Action, contains great information, articles and products, as well as those awesome shots you all want to see! He left his engineering background job, saying he needed a rest. We drive him nuts with endless questions, and plan to empty his head of technical information as part of our plan for global domination...bwah hah hah! |
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John “Roothy” Rooth is as much an icon in 4WDing circles, as he is a mechanic-gone-mad. Roothy is in charge of showing the average bloke that wielding a spanner like a Jedi-Knight, doesn’t mean losing an arm or a leg to your bank manager. His DIY articles help keep the average Aussie bloke in matrimonial bliss with his greatest love...his fourby. And makes the scariest Santa we’ve ever seen! |
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Assistant Editor Mark “Mr Swagman” Allen, is one of guys who bring you all the new car information, product reviews and awesome customs stories. When he’s not out taking photos and squirrelling information from the unwary, he can be heard tapping away on the keyboard like a madman. His speciality is pretending to be a ‘lonesome cowboy’ in fireside photographs taken in the Outback, when in reality all he is actually doing, is toasting marshmallows. |
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Journalist Brendan “Captain Chaos” Seymour, brings you all the info and goss’ from around the traps, and shows you what’s new out there in the way of Geared to Go, News and Views and the Events Calendar. You will also see his name on customs and product reviews, written when he is not flying about the place with his undies on the outside. He lives on 2 minutes noodles and egg and bacon rolls. |
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Our Production Editor, Serika “Squik” McBride, is our unofficial “mother hen”. Her role is to ensure the magazine content is up to scratch before it hits the printers and to harrass the boys into finishing their work on time. Deemed “editorially evil” she hunts down errors with the same enthusiasm she has when taking the mickey out of Captain Chaos or punting around in her big red Jimny. |
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Australian 4WD Action started in earnest in 1998. The magazine began as the bi-monthly 4WD Offroad Australia, but changed its name when it went monthly. Australian 4WD Action is published by Express Publications, a wholly Australian-owned company. Express Publications publishes some 45 titles.
Our current Editor, Glenn Wright, is driving the magazine to the top, with latest figures proving that Australian 4WD Action, is indeed Australia's leading 4WD magazine. Our slogan of Go Further, Go Harder is proving to be true in every sense.
From humble beginnings of 116 pages, the magazine now sits at 260-pages. This size leaves the others mags trailing in 4WD Action's dust.
Australian 4WD Action now has the highest staffing levels and most experienced contributors of any 4WD magazine. We have eight staff involved on the editorial side, four dedicated staff involved in the advertising department and now three people dedicated to producing the best DVDs each and every month. People often try to pigeonhole the magazine into one particular category. They'll say things like "Oh, that's the hardcore magazine", or "that mag is no good for beginners", which is far from the truth.
The fact is, Australian 4WD Action is the most diverse 4WD magazine on the market. The sheer size of the magazine means that we are able to put custom tourers and competition vehicles next to new vehicle tests and tips and techniques. And it's this diversity that has taken us to the front as market leaders.
Yet we make no apologies for being the most 'hands-on' 4WD magazine on the market. All staff-members are 4WD enthusiasts, and are dedicated to getting their hands dirty to produce a better, more informative 4WD magazine than ever before.
Australian 4WD Action practices responsible four-wheel driving, keeping in line with the Tread Lightly! principles. We encourage responsible behaviour on the track, and emphasise driving techniques to protect the environment. We are strong opponents of most track closures, and actively lobby to keep Australian tracks open.
Being the world's biggest 4WD magazine, means we can fit plenty in - more in fact than any other 4WD mag on the planet! So our variety and information is the best you'll find.
Merchandise
Background:
Express Publications has granted Bradley Management Services Pty Ltd, otherwise known as BMS Merchandise, the right to represent the top selling 4WD and RV magazines, Australian 4WD Action, 4WD Action Gold Label and Caravans & motorhomes at leisure and recreation shows Australia wide. Further Bradley Management Services Pty Ltd is licensed to manufacture, publish, distribute and sell approved merchandise incorporating certain brands owned by Express Publications worldwide.
What we do:
BMS Merchandise is always on the look-out for exceptional merchandise from leading suppliers of off-road and adventure goodies and the latest and most up-to-date apparel and 4WD accessories. We then select the “best-of-the-best” and produce premium quality, unique, tough, fashionable and best value-for-money merchandise to meet our needs and exceed the expectations of our customers.
This branded merchandise is then offered for sale through:
- Australian 4WD Action magazine and website,
- This state-of-the-art, highly secure, On-Line Shopping section of this web-site, (Click on On-Line Shopping in the line above or the “Merchandise” box in the heading.)
- Selected merchandise will also be available through exclusive Retail Outlets , and (Click on Retail Outlets in the line above or the “Retail Outlets” box in the heading for the outlet nearest to you.)
- Shows Merchandise will be on show and for sale at leisure and recreation shows throughout this wide brown land all year long. (Click on Shows in the line above or the “Shows” box in the heading.)
We will be attending more than twenty 4WD, Camping, Caravan, Motor-home, Touring, Outdoor, Leisure, Fishing and Boat shows in 2006. The shows we will be attending, and details of them, can be found on our “Shows” pages, accessed by clicking on the “Shows” box in the heading above. Come and see us at one or more of these special events.
At the shows:
- You will always get a great deal for subscriptions or subscription renewals to our top selling magazines.
- You can pick up a copy of the current Australian 4WD Action, 4WD Action Gold Label or Caravanmotorhome magazine, yearbook or adventure DVD.
- You can check-out and deck-out in our latest range of branded merchandise and,
- You can get the most up-to-date travel, camping, bush-cooking and “how-to 4WD” books from Australia’s top-guns. But wait there’s more!
- You’ll have to pay us a visit to see for yourself! We look forward to saying “G’day” to you at the next show.
In between shows we will be very busy putting together the next exciting additions to our fabulous range of merchandise, and building our steadily increasing retail distribution network so more and more lovers of this best-of-all-countries – Australia, can enjoy it to the full. On and off the beaten track!
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